They were responsible for revamping the brand into high fashion markets paired with influencer marketing that created a cult following for their iconic ski suits. In 2010, Jane and Max Gottschalk took over ownership of the brand and have developed the function in the worlds of ski and surf. Perfect Moment has become known for their fashion meets function outerwear. The power couple, who share the same ethos as Perfect Moment, will play a substantial role in the brand as it expands its global footprint to enter new markets in Asia and the Middle East, and continues to grow in their biggest markets including the United Kingdom and the United States. Having worn the brand for years, Chopra Jonas and Jonas are loyal fans of the Perfect Moment label. This is the first time the couple have entered into a business partnership together within the fashion industry, combining their entrepreneurial expertise and passion for skiing and the outdoors. The rise of Perfect Moment’s popularity came from an emphasis in making womenswear fashionable and functional for ski and surf. The 1979 Chamonix-born brand created for extreme sports racers has evolved into a luxury sportswear brand thats become known an iconic staple in winter wear. Priyanka Chopra Jonas and Nick Jonas have made their first fashion industry investment into luxury fashion and sportswear brand, Perfect Moment. We always aim to inspire our customers and with our Boss x Perfect Moment collection, we hope to inspire our customers on the slopes as well.Priyanka Chopra Jonas and Nick Jonas invest luxury sportswear brand Perfect Moment. As presenting partner of the iconic Hahnenkamm race in Kitzbühel, Austria, and official partner of the new cross-border Matterhorn Cervino Speed Opening race between Zermatt, Switzerland, and Cervinia, Italy, it was a logical step forward for us to offer a ski collection under the Boss brand. The sport of skiing stands for innovation, precision, passion, emotion and success, so it fits perfectly with our new brand direction. This includes offering a greater variety of products and styles in the sports market segment.

“We are continuously expanding our range of casual and athleisure wear.

“First and foremost, Boss is a 24/7 lifestyle brand,” said Hugo Boss chief executive officer Daniel Grieder. The capsule was an important venture for Boss as it furthers the brand’s presence in the sports world. Seeing how the marketing side of a giant like Boss comes into play and seeing that powerful effect of a collaboration coming to life, I think that’s what I was very excited about and am excited about seeing with our collaboration.” I thought it was executed beautifully, so I was very enamored with that whole collection. “I loved what they did with Russell Athletics,” she said. Gottschalk said she was partially inspired by Boss’ previous collaborations with Russell Athletic, namely the bright colors and monograms, for this collaboration. The result is a collection offering the best fit, quality and innovation for a bold attitude on and off the slopes.” We combined our Boss new brand codes and color palette with the expertise in performance sportswear of Perfect Moment. “We wanted to combine the eye-catching design of Perfect Moment collections for skiing and apres-ski with the aesthetic of Boss athleisure and casual wear. “When we started working on this collaboration we looked for inspiration in the Boss and Perfect Moment codes, respectively,” said Marco Falcioni, senior vice president of creative direction at Hugo Boss. Pieces are designed in a color palette that sticks true to both brands’ aesthetics, incorporating Boss’ traditional black, white and camel and combining it with Perfect Moment’s popular bright orange hue. The capsule blends together both brands’ logos, with “Boss” featured with the Perfect Moment star motif on many of the styles. The collection offers styles such as duvet jackets, ski jackets, ski pants, ski suits, knitwear and other accessories.

Perfect moment ski wear